I generate pipeline. Here's the record.

Drive RevOps integration across Ronin's enterprise client portfolio — binding marketing, sales, and customer success into one revenue motion — scaling Ronin from $600K toward a $1M ARR target. Own enterprise account servicing for clients including Google, Meta, CoverGirl, and Lululemon — brand activations, influencer launches, and ambassador events. Build and maintain CRM-driven client engagement workflows, deploying automation that reduces onboarding friction across SMB and enterprise accounts.

Top 10% of 500+ producers nationally — driving $500K+ in monthly premium production (~$6M annualized) across a 50-state regulated territory. Hybrid 80/20 inbound/outbound full-cycle motion: outbound prospecting, consultative discovery, proposal, close, post-sale handoff coordination. Swivel-licensed across Allstate and National General / Direct Auto product lines — one of a small group authorized to sell and bind across both carriers. Drove ~18% improvement in lead-to-opportunity conversion through CRM-based segmentation, outbound sequencing, and structured multi-touch follow-up cadences. Coordinated complex cross-functional handoffs between sales, underwriting, and operations.

Built Ronin's outbound corporate sales motion from zero — sourced and closed the enterprise client portfolio that defines the company today. Architected and ran full-cycle B2B sales targeting brand activation, corporate event, and creative production accounts — closed enterprise clients including Google, Meta, CoverGirl, and Lululemon. Multi-stakeholder selling across brand teams, marketing leads, agency partners, and procurement — coordinating decision-makers in 6-9 figure activation budgets. Drove 28% P&L revenue growth through CRM-backed engagement workflows, custom backend automation (HoneyBook, Trello), and data-informed operational strategy. Reduced content delivery cycle times by 40% through Media Asset Management implementation.

Go-to-market strategy and sales consulting embedded with client portfolio — drove a major B2B placement deal landing client products in HEB locations across Texas. Designed and executed comprehensive GTM strategy that successfully placed client products in HEB stores across Texas — full-cycle B2B deal motion from pitch through retailer commitment. Full-cycle brand development across client portfolio — established brand identity, oversaw creation of all marketing and sales collateral. Provided ongoing strategic direction for media content, ensuring sales and marketing assets aligned with commercial objectives. Operated as embedded consulting resource — combining brand strategy, sales consulting, and creative direction in a single accountable role.

Shaped Ronin Art House's early brand identity, operational systems, and creative direction — foundational work that helped the company later win enterprise brand-activation clients including Google, Meta, CoverGirl, and Lululemon. Led brand identity development across the master brand, secondary properties (.FIVE), and concept development (AROMA), engaging tier-1 creative collaborators. Helped establish the operational and aesthetic standard behind the corporate sales motion that followed (2018+), and built out early multi-location creative production capability across photography, film, and art direction.

Multi-site operational leadership — increased P&L profitability by 17% through data-driven operational decisions backed by custom analytics infrastructure. Designed and built MySQL-based sales analytics dashboards integrated with Tableau, giving leadership real-time performance data across multiple locations for operational decisions. Standardized cross-site operational workflows and POS training — reduced onboarding time and ensured consistency across distributed teams. Drove 17% profitability improvement through data-informed operational strategy and supply chain optimization. Managed vendor relationships and streamlined supply chain processes — directly reducing costs and increasing margins.