A Sales + Operations Lead based in Houston.

Ranked top 10% of producers company-wide through high-volume outbound prospecting, structured discovery, and disciplined pipeline management across a multi-state regulated territory. Drove approximately 18% improvement in lead-to-opportunity conversion by building CRM-based segmentation models, refining outbound sequencing, and optimizing follow-up cadences. Coordinated complex handoffs between sales, underwriting, and operations to reduce post-sale friction and ensure seamless client onboarding and activation.

Reduced content delivery cycle times by 40% by implementing a Media Asset Management system and optimizing CRM-driven production workflows. Led high-touch onboarding and activation for digital creator accounts, establishing repeatable post-sale engagement and data-driven consulting on monetization strategy.

Drove 28% P&L revenue growth through CRM-backed client engagement workflows, custom backend automation, and data-informed operational strategy. Implemented custom CRM workflows and automation (HoneyBook, Trello) that streamlined client onboarding and reduced activation friction for corporate event accounts. Deployed MDM solution with accompanying SOP, achieving 95% data compliance and enabling centralized QA across distributed teams.

Increased P&L profitability by 17% by designing MySQL-based sales analytics dashboards integrated with Tableau, giving leadership real-time performance data for operational decisions. Standardized cross-site operational workflows and trained teams on POS systems, reducing onboarding time and ensuring consistency across locations.